01News
Turn the update into a headline
Frame the product, launch, or announcement like a story people can understand in one glance.
Consumer app growth teams
Installs cost more every quarter.
Polished app demos read as ads and get skipped. CloutOS maps the communities your users actually live in—who they follow, how they talk, what they stop for—then turns your app into creative native to those feeds. You run it in your own ad account, and your MMP counts what happened.
Start the pilot conversationYour users' culture mapped, ten pieces from your proven angle — one declared outcome, settled from your MMP.
Brands our team has worked with
TikTokDoorDashCalmAmazon PrimePepsiKalshi
Four ways into the feed
News. Meme. Video. Carousel.
These are not four different products — they are four shapes the same thing takes: a post built to earn attention in the feed, that you run as an ad. These are live posts from the consumer pages we operate — the same four shapes we build for an app's hook, feature, or update. Your three meme ads can be any mix of the four.
Live portfolio example
02Meme
Make the benefit shareable
Wrap the product or IP in a familiar reaction, joke, or social observation that fits the page.
03Video
Give the footage a feed-native hook
Cut trailers, demos, and product footage into a reel that earns attention before it asks for action.
04Carousel
Make people want the next slide
Use a strong cover, lists, proof, or explainers to turn one idea into a swipeable story.
Why this creative can work for UA
An app ad cannot drive an install if nobody stops scrolling.
01
We map your users' culture first
Not persona guesswork: we sample the people who engage with apps like yours and map the accounts they follow, the language in their comments, and the formats their feeds reward—before we make anything. We run consumer meme pages ourselves, so we see it first-hand.
02
Built from your proven angle
Rising CPI usually isn't a message problem—it's execution fatigue. We rebuild the angle your account already validated in fresh formats from the culture map, so every test cycle starts from evidence instead of a blank brief.
03
One declared outcome
Run the set against your control in your own account—AppsFlyer, Adjust, or Singular referees; neither of us controls it. On paid pilots we name the number up front: beat your control's hook rate, or you don't pay for the creative.
The meme earns the tap. Your store listing earns the install.
Your MMP is the referee. One declared outcome per pilot—on paid, we guarantee it.
Behind every ad
Your audience's culture, mapped first.
Who they actually follow
The pages, creators, and celebrities your audience lives with — weighted by real overlap, not persona guesswork.
How they actually talk
The language that lands in their feeds and comments — and the phrasing that would get a brand ratio'd.
What gets rejected
The signals that read as a brand trying too hard — so nothing we ship trips them.
Every pilot starts from this map. Fourteen days: your Culture Sheet, ten pieces built from your proven angle, and one declared outcome — agreed before money moves.
Explore the Culture OSThe Culture Sheet Pilot
Fourteen days. One declared outcome.
Start the pilot conversation14 days · one declared outcome, agreed before money moves · everything is yours to keep